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Digital Marketing

Position yourself for a career in Digital

Marketing with in-demand skills in the global

digital industry.


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Course Overview

Position yourself for a career in Digital Marketing with in-demand skills in the global digital industry.


About this Course: This is a hands-on the job training on Digital Marketing. The course is taught using practical case studies to blend real world situations in the online classroom environment. Students will gain practical skills needed to plan, execute and monitor marketing campaign.

Who's is this for: This is for marketing professionals looking to enhance their digital skills in marketing, for business owners who wants to increase conversion through digital platforms and for anyone interested in a career in digital marketing.

Duration and Model of Delivery: This is an internship course delivered through virtual classes. The course is packed with practical lessons, workshops and work experience delivered by our expert faculty members. It is a 6-weeks practical training and 14-weeks internship programme with a UK based digital agency.

Sign up for Free Intro Training
Course Curriculum

Week 1: Introduction to Digital Marketing

Course Content
  1. Intro to Digital Marketing
    1. Intro to Digital Marketing
    2. Traditional Marketing Vs. Digital Marketing
    3. Types of Media
      1. Owned Media
      2. Earned Media
      3. Paid Media
    4. Digital Channels
    5. Marketing Objectives
    6. Digital Research
    7. Connecting with Your Buyers (The Buyer’s Journey)
Deliverables Create Buyer’s Personas for a Business of your Choice

Week 2: Content Marketing and Strategy

Course Content
  1. What is Content Marketing
  2. Content Marketing Concepts and Strategy
  3. Developing a Content Marketing Plan
  4. Content Goals
  5. Content and Buyer Personas
  6. Finding Opportunities with Content Research
  7. Brand Storytelling with Content
  8. Creating and Curating Contents
  9. Types of Contents
  10. Content Creation with Canva and Adobe Suites
  11. Publishing and Distributing Contents on Digital Platforms
  12. Metrics and Content Marketing
Deliverables Create and Publish Across Digital Channels

Week 3: Social Media Marketing

Course Content
  1. Social Media Marketing
  2. Key Social Media Platforms
  3. The Value of Social Media
  4. Setting Up Business Social Media Accounts on Key Platforms
    1. Setting Up Facebook Business Manager and Business Page
    2. Setting Up Instagram Business Account
    3. Setting Up Twitter Business Account
  5. Creating and Optimizing Social Media Campaigns
  6. The Objective-First Campaign Strategy
  7. Developing Data-Driven Audience
  8. Analysing Marketing Campaign Using Social Media Insight Tools
  9. Measuring and Reporting Campaign Performance Against KPIs
Deliverables
  1. Create Social Media
  2. Campaign On One Major Platform
  3. Analyze Your Campaign
  4. Performance Daily And Weekly Results

Week 4: SEO And SEM (Paid Search) Marketing

Course Content
  1. Search Engine Optimization - SEO
    1. How Search Engine Works
    2. Search Engine Result Pages – AERPS
    3. Aligning SEO And Business Objectives
    4. Keywords And Building An SEO Content Plan
    5. Optimizing Organic Search Ranking
  2. Search Engine Marketing – SEM (Paid Search With Google Ads)
    1. Fundamental Of Paid Search
    2. Search Engine
    3. Elements Of Paid Search
    4. Benefits of Paid Search
    5. Creating A Paid Search Campaign With Google Ads
    6. SEO Versus SEM (Paid Search)
Deliverables TBC

Week 5: Email Marketing And Marketing Analytics

Course Content
  1. Email Marketing
    1. Email Marketing Strategy
    2. Emails Service Providers (an Example of MailChimp)
    3. Importance of Email Marketing
    4. Email List Growth And Management
    5. Creating An Effective Email Campaign with MailChimp
    6. Measuring And Optimizing Campaign Performance
    7. Marketing Automation
  2. Marketing Analytic
    1. Introduction to Marketing Analytics
    2. The Key Report
    3. Monitoring Campaign With Facebook Ad Manager
    4. Monitoring Campaigns With Google Analytics Reports
Deliverables
  1. Upload List of Contact to MailChimp
  2. Segment Contact List
  3. Create Email Marketing
  4. Campaign

Week 6: Marketing Strategy And Managing Marketing Projects

Course Content
  1. Marketing Strategy
    1. Digital Strategy Fundamentals
    2. Digital Resource And Budget
    3. Return On Investment
    4. Setting Strategic Objectives And KIPs
    5. Executing Marketing Strategy
  2. Project Management
    1. Introduction to Project Management For Digital Marketers
    2. Roles Of The Project Manager
    3. Framework for Managing Marketing Projects
    4. Managing Marketing Projects With ClickUp
Deliverables Creating Marketing Strategy

Our Process

Our Revolutionised Career Transformation Framework

Learn fast with Our Deep-Learning training approach. Be in the job market in 10 weeks. Transition into a highly-paid tech role with 3-6 month.

6-weeks project-led trainging

14-weeks Remote internship with ACUK agency

Build a powerful professional brand between week 7-10

22-weeks Training and remote work training program

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Get Inspired

We deliver the world's most practical training that puts you ahead of your competition, checkout what our students say about the course.

Sign up for Free Intro Training

Student projects

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AppointTo Mobile App

The appointment booking app was designed and developed by student for a small and medium sized businesses. Companies using the app have seen an increase of about 30% of fufilled appointment and profitability.

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ACUK Website

We created micro projects for students to design and develop Advance Careers UK website. The result has been astounding for us and the students who contributed to the success of the project.

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GoStudy Charity

GoStudy is a new charity organisation in Nigeria seeking to educate ORPHANS and less privileged within the age of 11 – 17 years old with IT skills to prepare them for careers in business and information technology.

Meet Our Global Team Of Experts

The Team

Our industry team of experts brings in wealth of work experience into class setting with real business challenges to train and coach you. Although you may be in a classroom, it will feel like a work environment. You will gain knowledge and skills so rapidly you will be career ready within 45-days.

Chloe Hampton
Digital Marketing Instructor
Course Instructor & Mentor

Upcoming Courses Dates

In response to COVID-19, all classes are now conducted online only.

October 2023 Batch
(6 Weeks Training & 6 or 14 Weeks Internship Work Expereince)

Date: October 10th, 2023

Address: Online - Live Virual

Tuesdays: 8pm - 9:30pm GMT | Saturdays: 9am - 12pm GMT

December 2023 Batch
(6 Weeks Training & 14 Weeks Internship)

Date: December 5th, 2023

Address: Online Virtual Classes

Tuesdays: 8pm - 9:30pm GMT | Saturdays: 9am - 12pm GMT

January 2024 Batch
(6 Weeks Training & 14 Weeks Internship)

Date: January 23rd, 2024

Address: Online Virtual Classes

Tuesdays: 8pm - 9:30pm GMT | Saturdays: 9am - 12pm GMT

March 2024 Batch
(6 Weeks Training & 14 Weeks Internship)

Date: March 19th, 2024

Address: Online Virtual Classes

Tuesdays: 8pm - 9:30pm GMT | Saturdays: 9am - 12pm GMT

Payment Plans

Full Payment
Save 10% when you pay in full upfront.

£1,500


Less £150

£1,350

Is what you will pay today!

Intalment Plan
Spread your payments (£1,500) in Three instalments
first installment by 50% = £750
second and third installment by 25% each = £375

£750

Is what you will pay today!

Finance Option
Finance option is currently unavailable








You Will Learn Industry Tools Like...

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Our Training Is Trusted By

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Testimonials

Frequently Asked Questions

· ACUK is a career transitioning and transformation company that will help you upskill and/or change your career, We are different, we are not a training organization but rather we are a careers transformation organization

We recognize that you need more than just training and certification to secure a high-paying job. You need skills, experience, a good cv, professional profile i.e LinkedIn, you need to master interview techniques and become good at communicating at a professional level to transition into a top earner successfully. We provide training, help you get work experience, support you, showcase and demonstrate your skills, and help you secure your desired job quickly. We use a framework called CLAPPEG

CL-ARITY -Clarity about a career path A-CQUIRE -Acquire high-income earning skills fast Repeat Practice Makes Perfect (RPMP) P-RACTICE - Practical work experience on a client project P-OSITIONING – Position yourself as an expert by creating an attractive professional brand for yourself E-XCEL - Excel in your career by securing a well-paid job G-ROW – Grow to become one of the top experts in your field

No, the two important things you need is getting the skills and experience, you might have a certificate in a particular skill but not the experience (Nelson’s video) Certification is important because it plays its own role it will help authenticate who you are.

You need the skills, experience, a good cv, and the ability to answer interview questions and we will give you all at ACUK. Our program will make you 80% career ready and you will put 20% effort into getting the job We will help you position yourself in getting the job The training will equip you in getting hands-on work experience

The training is 3 days per week (2 live sessions and 1 prerecorded section) There will be a collaboration section with your team and Mentor meet up

The sessions are designed to fit in with your busy schedule and the weekdays training is in the evening, also you will get your class recording available to you for six months. The program is for short term so you will also need to make some sacrifices like changing your shift and going on unpaid holidays.

No, you won’t be writing an exam at the end of the training but you will be required to do a presentation of your class deliverables before you are given access to work on the Client’s project.

No, we don’t but we position you for job market

We used to but due to covid -19 we are all working remotely and we also discover that working remotely helps our students because they do not need to travel for training

No, you won’t be paid for the internship because it is an avenue for you to gain work experience

Course Ratings

Presentation

100%

Hands on Training

100%

Support to Student

100%

Work Experience

100%

Quality of Training

100%

4 Cardinal Points

A culture focus on most important steps of career course

Focus on Skills

We Focus more on Skills than Theory Knowledge by Applying Deep Learning Framework in teaching, coaching and mentoring

Focus on Collaboration

We focus more on Collaborative learning than Silos by encouraging Student collaboration and brainstorming sessions which accelerates learning pace and faster results.

Focus on Job

We keep our students focus of the objectives on the internship course "to secure a highly paid Jobs and not spending limited time on processing by starting the Career launch phase from week 8 of the course

Focus on Networking

We focus more on building professional Networks critical to any career success not just making friends with course mates by them to Course-specific Network groups

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Contact Us

Speak to a course advisor UK, USA, Canada

+447836326819

+447423096310

Speak to a course advisor Nigeria

+234 812 677 6036

+447836326819

;

Contact Info

132 Lewisham High Street, London. SE13 6EE

+442038596890 +447423096310

hello@advancecareersuk.com

Notice

In response to COVID-19, all classes are now conducted online only.